If you lack data, keep quiet. Here’s why.

It’s like forming an opinion about a restaurant from one unsavory meal or questioning a medical treatment’s effectiveness due to a smattering of adverse outcomes. This phenomenon, known as “small sample bias” or the “law of small numbers,” can significantly distort our judgments and decision-making processes. It’s a deceptive detour that frequently misleads us.

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At its core, small sample bias represents a cognitive shortcut—a tendency to overemphasize the significance of small datasets while overlooking the broader context or potential variability within larger populations. Analogous to overfitting in artificial intelligence, where a model becomes overly tuned to a specific dataset at the expense of generalizability, small sample bias reflects our inclination to extrapolate conclusions from insufficient information. Consider the scenario of evaluating a restaurant based on a single unfavorable dining experience. Despite the possibility that the poor meal was an anomaly—a convergence of exceptional circumstances such as a busy kitchen night or a temporary shortage of ingredients—the tendency to generalize from this solitary instance can lead to unwarranted judgments. Similarly, in the realm of healthcare, dismissing a treatment as ineffective based on a small number of individuals who did not respond positively fails to account for the potential efficacy of the treatment in a broader context. The repercussions of succumbing to small sample bias extend beyond mere misjudgments; they permeate interpersonal interactions, organizational decisions, and societal perceptions. In interpersonal relationships, hastily formed opinions based on limited interactions can sow seeds of misunderstanding and conflict, fostering an environment ripe for miscommunication and resentment. Within organizational settings, decisions grounded in small sample bias may result in misguided strategies or resource allocations, hindering progress and stifling innovation. At the societal level, the propagation of unfounded beliefs or stereotypes fueled by anecdotal evidence can perpetuate systemic biases and undermine efforts toward inclusivity and equity. Addressing small sample bias necessitates a multifaceted approach rooted in awareness, humility, and a commitment to evidence-based reasoning. Recognizing the inherent limitations of small datasets is the first step toward mitigating their influence on decision-making processes. Cultivating a mindset that prioritizes the acquisition of diverse perspectives and comprehensive data sets enables us to discern meaningful patterns amidst the noise of variability. Just as machine learning algorithms undergo rigorous validation and testing to guard against overfitting and biases, humans must exercise vigilance in scrutinizing their own cognitive tendencies and embracing nuance in their assessments. Fostering a culture of intellectual humility—one that acknowledges the complexity and uncertainty inherent in our understanding of the world—serves as a bulwark against the hubris of premature judgments. Embracing the principle of probabilistic thinking, wherein outcomes are viewed through the lens of probability rather than deterministic certainty, empowers individuals to navigate ambiguity with greater resilience and discernment.

In an era marked by the proliferation of information and the acceleration of technological advancements, the imperative to confront small sample bias has never been more pressing. By cultivating a nuanced understanding of the limitations of our cognitive processes and actively seeking out diverse perspectives and robust data sets, we can chart a course toward more informed, equitable, and judicious decision-making. Just as AI algorithms strive to transcend the pitfalls of overfitting and biases, humans must aspire to transcend the constraints of small sample bias, harnessing the power of collective wisdom and empirical evidence to navigate the complexities of our interconnected world.

This cognitive bias is the reason people get misjudged, defamed and gaslighted

Yildiz Culcu


Hi, I'm Yildiz Culcu, a student of Computer Science and Philosophy based in Germany. My mission is to help people discover the joy of learning about science and explore new ideas. As a 2x Top Writer on Medium and an active voice on LinkedIn, and this blog, I love sharing insights and sparking curiosity. I'm an emerging Decision science researcher associated with the Max Planck Institute for Cognitive and Brain Sciences and the University of Kiel. I am also a Mentor, and a Public Speaker available for booking. Let's connect and inspire one another to be our best!


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